Expert Practitioners of Go-to-Market Execution

The exceptionally experienced advisors of Peter Allen & Partners, LLC, provide high-impact leadership relating to the promotion, sales, and commercialization of “As a Service” offerings.  

We are accomplished practitioners in the Go-to-Market dimensions of technology-enabled service models that meet progressive standards for cloud-hosted, turnkey, highly automated business outcomes.

Leveraging decades of accomplishment, we drive decisions and actions for companies that seek to buy/subscribe to technology-enabled business services, as well as those that seek to amplify growth through differentiated go-to-market techniques.

Simply, we teach our clients … through active leadership … how to best scale their “As a Service” propositions by focusing on high-impact vectors of growth and adoption. This applies to the buyers/subscribers and service providers with equal effect.

Our areas of focus comprise:

  • Transitional and/or interim leadership of Sales & Marketing functions, with an eye towards driving improvements in all core dimensions of performance;
  • Design and activation of effective Go-to-Market channels, to include strategic partnerships, distribution arrangements, and direct sales models;
  • Pursuit coaching for buy-side and sell-side consideration of complex and transformational propositions;
  • Merger & Acquisition, and equity investment support through the development of context-specific business cases;
  • Contract term construction that balances risk and rewards, and which apply prevailing industry norms for performance-based terms; and
  • Dispute mediation and litigation support that successfully resolve matters of ambiguity or disagreement.

Companies of all sizes are seeking to buy/subscribe to business services in ways that promote agility – the ability to flex with the nuances of market changes.  They are also looking to do business with market leaders that are committed to investment in difference-making offerings.

Having earned valuable experience as the architects of outsourcing and shared services strategies, negotiators of hundreds of commercial business process sourcing agreements, and leaders of sales, marketing, and service delivery organizations, we have a highly qualified perspective. We understand the ambitions and the challenges that buyers and providers are enduring.

With our passion for innovation in the commercial business models that take advantage of improvements in how companies organize and operate, Peter Allen & Partners is the premier source of expertise to navigate the shift to the “As a Service” economy.