Accelerating in conversational use, the “As a Service” Economy is the next-generation of technology-enabled business services. “As A Service” offerings are brought to market by companies that are focused on applying leverage towards the application of expertise, automation, process excellence, integration … and many of the promises of utility-based services.
Buyers of these services often use a subscription model — avoiding capital outlay and the bespoke implications of believing that operating requirements are truly unique.
Providers of “As A Service” offerings are adept at selling and serving markets of customers, not a collection of “one off” instances.
Peter Allen & Partners 